Work
Problems worth structuring.
15 projects across Goldman Sachs, Delta Air Lines, Advanced Financial Solutions, Olinia, Syngenta Vegetable Seeds and Impact Strategy Lab — each one a version of the same question: what should this team do next, and how would we know it worked?
AI-Assisted Ethnographic Interview Process
I built an AI-assisted process to rehearse and refine ethnographic interviews with greenhouse growers, using simulated personas to sharpen questions before testing them against real feedback.
AI to prepare the questions. Growers to answer them.
Trade Gravity Model
A gravity model estimating bilateral trade from economic fundamentals, then using deviations between expected and observed trade to reveal strategically interesting markets.
From economic structure to market opportunity.
Micro-EV Go-To-Market & Market Expansion Strategy
Built the go-to-market and regional expansion strategy for Mexico's affordable light electric vehicle platform, combining customer segmentation, regulatory analysis, channel and financing design, market prioritization and trade modeling.
Four segments, three channels, ten export markets.
Climate-Risk Advisory Offering
Coming soon — this write-up is being finished and will be published here.
A new vertical, adopted in the market.
Apple Card Executive Reporting
Coming soon — this write-up is being finished and will be published here.
Reporting that guided nine-figure decisions.
AI-Assisted Market Research Playbook
Coming soon — this write-up is being finished and will be published here.
The market, read the same way every time.
Decarbonization Strategy & Decision System
Rebuilt Delta’s long-term decarbonization planning approach and created reusable tools for scenario analysis and climate-investment decisions.
Four levers, one reusable planning and decision system.
Platform Capacity Planning
Coming soon — this write-up is being finished and will be published here.
Four times the throughput, no downtime trade-off.
AI Opportunity Prioritization Engine
Coming soon — this write-up is being finished and will be published here.
Many ideas, one ranked roadmap.
Competitive Intelligence Agent
Coming soon — this write-up is being finished and will be published here.
From forty tabs to one morning brief.
Market Entry Diagnostic
Coming soon — this write-up is being finished and will be published here.
Some markets in. Some markets out.
Operating Rhythm Redesign
Coming soon — this write-up is being finished and will be published here.
Fewer meetings, faster calls.
Customer Signal Library
Coming soon — this write-up is being finished and will be published here.
Evidence, indexed.
Pricing Narrative Rebuild
Coming soon — this write-up is being finished and will be published here.
Price is a sentence, not a table.
Sustainability Reporting Model
Coming soon — this write-up is being finished and will be published here.
Impact, in the language of finance.
Open slot
There is room for one more problem this quarter.
If you are staring at a decision that keeps getting deferred, that is usually the right place to start.