
“Most strategy problems are, on closer inspection, unasked questions.”
Insights
Thinking out loud, in public.
Notes from the work — half of them are arguments with my own earlier positions.

Featured
From AI Hype to Real Value
Most AI programmes fail long before the model does. They fail at the moment someone confuses a demo for a decision.
March 2025 · 8 min read · AI Strategy

Frameworks
The Cost of a Vague Question
Coming soon — this write-up is being finished and will be published here.
Coming soon
February 2025 · 6 min read

Strategy
Strategy Is a Sequence, Not a Slide
Coming soon — this write-up is being finished and will be published here.
Coming soon
January 2025 · 5 min read

Frameworks
What Good Prioritization Feels Like
Coming soon — this write-up is being finished and will be published here.
Coming soon
December 2024 · 7 min read

Research
Evidence Over Anecdote
Coming soon — this write-up is being finished and will be published here.
Coming soon
November 2024 · 6 min read

Operations
The Operating Rhythm Problem
Coming soon — this write-up is being finished and will be published here.
Coming soon
October 2024 · 9 min read

Practice
Writing as Thinking
Coming soon — this write-up is being finished and will be published here.
Coming soon
September 2024 · 4 min read
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