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“Most strategy problems are, on closer inspection, unasked questions.”

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Thinking out loud, in public.

Notes from the work — half of them are arguments with my own earlier positions.

From AI Hype to Real Value

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From AI Hype to Real Value

Most AI programmes fail long before the model does. They fail at the moment someone confuses a demo for a decision.

March 2025 · 8 min read · AI Strategy

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