Case studies
From analysis to action.
Selected engagements from Goldman Sachs, Delta Air Lines, Advanced Financial Solutions, Olinia and Syngenta Vegetable Seeds. Write-ups are published one at a time.
The through-line
Ambiguity
Scattered ideas
Structure
A shared frame
Evidence
Signal, scored
Decision
Funded and owned
Inputs: interviews, market data, internal metrics.
Method: framing, scoring, prototyping, hand-over.
Output: a roadmap someone can defend in a board room.
Selected work
01
AI-Assisted Ethnographic Interview Process
I built an AI-assisted process to rehearse and refine ethnographic interviews with greenhouse growers, using simulated personas to sharpen questions before testing them against real feedback.
- Organisation
- Syngenta Vegetable Seeds (via UC Davis Graduate School of Management)
- Role
- Interview process design and AI-assisted research
- Timeline
- Fall 2025
- Outcome
- Refined ethnographic interview guide
02
Micro-EV Go-To-Market & Market Expansion Strategy
Built the go-to-market and regional expansion strategy for Mexico's affordable light electric vehicle platform, combining customer segmentation, regulatory analysis, channel and financing design, market prioritization and trade modeling.
- Organisation
- Olinia Light Electric Vehicle (via UC Davis ITS)
- Role
- Strategy & Operations Consultant, GTM & New Ventures
- Timeline
- Sep 2025 – Apr 2026
- Outcome
- 4 priority customer segments
03
Climate-Risk Advisory Offering
Coming soon — this write-up is being finished and will be published here.
- Organisation
- Advanced Financial Solutions
- Role
- Associate Manager, New Verticals
- Timeline
- Mar 2023 – Jun 2024
- Outcome
- 10+ institutions adopted
04
Apple Card Executive Reporting
Coming soon — this write-up is being finished and will be published here.
- Organisation
- Goldman Sachs
- Role
- Associate, Data Platforms & Analytics
- Timeline
- Jul 2020 – Feb 2023
- Outcome
- 60M+ transactions analysed
05
Decarbonization Strategy & Decision System
Rebuilt Delta’s long-term decarbonization planning approach and created reusable tools for scenario analysis and climate-investment decisions.
- Organisation
- Delta Air Lines — Sustainable Skies Lab
- Role
- MBA Intern, Strategy & Sustainability
- Timeline
- Jun 2025 – Sep 2025
- Outcome
- 4 major decarbonization levers modeled
Next step
Have a problem worth structuring?
I take on a small number of projects at a time — usually where the question is still fuzzy and the stakes are not.